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27 March 2014

What is your data worth to you?: "Investigating" perceived risk and subjective value of personal data.

Location: Meeting Room 10, 2nd Floor, JLB
Time: 12:30pm - 13:45pm
Speaker(s): Anya Skatova - University of Nottingham

With ubiquitous deployment of digital technology, the amount of data that is recorded about us and retained in virtual and physical places is enormous. This data has economic value for various governmental organisations and private companies and we are under constant pressure to share our personal data, whether for free or for benefit. However, it is still not clear whether people can make informed judgement about this passively recorded personal data. I will review several studies that aimed to investigate how much people value different types of personal data and the implications this has for data sharing practices and design of digital services. Bio: Dr Anya Skatova is a Research Fellow in Social Psychology at Horizon Digital Economy Research, University of Nottingham. Her work uses experimental and large-scale survey designs to look at motivations, emotions and other psychological mechanisms that explain and predict behaviour in cooperative scenarios. It aims to establish incentives and barriers of human cooperation in a range of real life domains such as energy use and personal data sharing.


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