Although there are more adult men in the global internet population, women outnumber men in every age group on social media sites, and they spend significantly more time there than men. As traditional media companies and advertisers grapple with the realities of an always-online, networked audience, women's dominance of social media will have profound consequences for all businesses intent on connecting with female consumers and recruiting a workforce fluent in the use of networking and collaborative technologies. Blakley will discuss how businesses, particularly in the tech sector, can effectively build and engage a diverse workforce and use social media to drive business innovation.
About Johanna Blakley
Johanna Blakley, PhD, is the managing director and director of research at the Norman Lear Center
, a research and public policy institute that explores the convergence of entertainment, commerce and society. Based at the University of Southern California’s Annenberg School, Blakley performs research on a wide variety of topics, including global entertainment, cultural diplomacy, entertainment education, digital media and intellectual property law. She has two talks on TED.com: Social Media & the End of Gender
and Lessons from Fashion’s Free Culture
. Blakley has held a variety of positions within the high-tech industry, including Web producer and digital archivist at Vivendi-Universal Games, and she currently teaches a course on transmedia storytelling at USC. In partnership with the Gates Foundation and the Knight Foundation, Blakley recently launched a new research initiative at USC: the Media impact Project
collects and analyzes information from multiple institutions to provide thought leadership on the best ways to measure engagement with media and evaluate social impact. Blakley also co-directs a university-wide research initiative on Creativity & Collaboration in the Academy
and she’s on the editorial board of the International Journal of Gender, Science and Technology