13 March 2014
Revealing Community Perceptions with Technology and Street Art
Meeting Room 10, 2nd Floor, JLB
12:30pm - 13:45pm
The street is a social place where communities get together and thrive. Yet it is often hard to get a sense of a community’s wellbeing and it’s perceptions at a glance. By applying a ‘design in the wild’ approach, we aimed to engage a local Cambridge community across Mill Road to reveal, challenge and perhaps even change its perceptions about itself. This talk will discuss how combining street art with simple technology installations in local communities not only successfully provokes discussion amongst community members, but also evokes curiosity and challenges people’s perceptions of the community they live in. Both residents and participating local businesses found it informative and thought provoking.
Bio: Vaiva is the creative director and founder of Dovetailed – a user-centred design studio based in Cambridge. She is also a visiting senior researcher at University College London. She researches and designs physical and digital interactions for behavioural change, lifelogging (aka quantified-self) and wearable technologies. She has also worked at Microsoft Research Cambridge, Palo Alto Research Centre, King's College London and General Electric.
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